This is our very first step in building a new home for your Brand name. Simply put, it’s a game plan that sets specific goals and objectives but like a game plan, it is capable of being changed in response to shifting market dynamics.
We will sit down with you and learn more about your brand name, be it a new product to market, or an established domestic product. Together we determine an agreeable game plan, and what we do when the market responds to the score board.
This one-on-one confidential discussion will pave the way to the next step. Just like building a house, where we ask Location, Location Location? Where do you see your Brand in 5 years?
Here are a few examples of well established Brand names.
Will people still whatsapp you? Or will they telegram you? Both are “brand names” that turned into verbs in everyday speech.
And just like you look for a Coca Cola sign to find a cafe when you are hungry or thirsty, the psychology behind Brand building is “Association”.
When the warehouse supervisor calls for a “hyster” to lift a load, and you know you have TCM forklift trucks, you would understand what Brand building really means.
For decades, it was always Chev vs Ford, and later on Merc vs BMW. Today, all four brands are well established but market dynamics have shifted and Tesla is the new kid on the block barking really load at the big dogs.
Are you ready?