The real works starts here. Our building plan has been approved. The bricks have been ordered and we are ready to start digging our foundation.
Brand association is anything which is deep seated in a customer’s mind about a specific brand. Brands should be associated with something positive so that the customers relate your brand to being positive and inspirational. Brand associations are the attributes of a brand which come into consumers mind when the brand is talked about or seen in advertising.
Coca Cola is a globally known soft-drink with a distinct taste and a recipe that is the subject of many years of secrecy and conspiracy theories. But it is also associated with many other things; most commonly “Brannas and Coke”. But the company also “invests over USD 5 Million to collect and recycle PET plastic. Coca–Cola Journey finds fresh ways to tell our sustainability and innovation stories.” according to the first search result for “Coca-Cola News”
We assist you to associate your Brand with more than just the physical products like Shoes, Beer, Washing Powder or a media hype like “cash strapped Mobile Network Operator” etc. People need to see your brand and associate it with something near to home.
Social issues, Animal issues, Healthy living, ethical business practices and “jobs” are all things people will and can relate to.
If you don’t stand for something, chances are, you’ll fall for anything.
So let’s change the hearts and minds of your market.